Atricos Milano Stylish Hair Color – Platinum Series | Professional Permanent Cream Color 100ml

Atricos Milano Stylish Hair Color – Platinum Series

Platinum hair is the ultimate statement — bold, fearless, and impossibly luminous. The Atricos Milano Platinum Series is engineered for those who demand the brightest, most pristine blonde results without compromising the health of their hair. Whether you're going for the cool, icy perfection of Platinum or pushing to the extreme brilliance of Extra Platinum, this professional permanent cream color delivers breathtaking results with every application.

Developed in the Atricos Milano laboratories using Restructuring Complex Technology, the Platinum Series combines the power of 99% pure micropigments with an intensive nourishing complex — because the lightest shades demand the most care, and Atricos delivers both.

Features:

• 99% Pure Micropigments — Delivers intense, uniform platinum tones that penetrate deep into the hair cortex for brilliant, true-to-shade results
• 50% Longer Color Durability — Micromolecule technology keeps your platinum shade bright and vivid significantly longer than standard dyes
• 100% Gray Coverage — Full, seamless coverage with stable, ultra-bright platinum tones
• Low Ammonia Formula — Achieves extreme lightness with minimal damage and a pleasant fragrance
• No Skin Staining — Micropigments do not absorb into the skin, even with the lightest, most lifted tones
• Triple Nourishing Complex — Argan Oil + Prickly Pear Oil + Vegetable Keratin for intensive conditioning during and after coloring
• Protective Skin Film Technology — Natural biopolymers create a barrier on the scalp for a safe, comfortable coloring experience
• Professional Salon-Grade Formula — Developed by Atricos Milano laboratories for precise, consistent results every time

Available Shades – Platinum Series

• 11.0 – Platinum: A pure, icy platinum blonde — cool, luminous, and strikingly bright. The ultimate in sophisticated blonde
• 12.0 – Extra Platinum: The most extreme lightness in the Atricos Stylish range — an ultra-bright, near-white platinum for the boldest transformations

Note: For some shades, mixing with a base tone may be required for optimal results. Developer/activator is not included and must be purchased separately. Platinum shades are recommended for pre-lightened or naturally very light hair.

Active Ingredients & Technologies

Restructuring Complex Technology
The core innovation of Atricos Stylish Hair Color. Micropigments at 99% purity penetrate deep into the hair cortex, delivering intense, uniform color with extraordinary durability — 50% longer than conventional formulas. Especially critical for platinum shades where color precision and longevity are paramount.

Vegetable Keratin
Plant-derived proteins that deeply absorb into the hair fiber, restoring its cell structure from within. Essential for platinum-treated hair — moisturizing, nourishing, and strengthening, vegetable keratin detangles, reinforces the hair shaft, reduces scalp irritation, and prevents weakening of the hair fiber.

Argan Oil
Rich in fatty acids and Vitamin E, argan oil penetrates deeply to nourish and protect hair that has undergone lightening — leaving it stronger, shinier, and more resilient.

Prickly Pear Oil
Packed with Omega-6 fatty acids, Vitamin E, and antioxidants, this rare oil delivers exceptional hydration and protection to both hair and scalp — particularly beneficial for hair requiring intensive care after platinum coloring.

Polysaccharides & Natural Biopolymers
Reparative substances that form a protective film on the skin during the coloring process — ensuring comfort, safety, and perfect gray coverage even at the highest lift levels.

Highlights

• Extreme platinum shades with 50% longer-lasting color vs. standard dyes
• 99% pure micropigments for intense, uniform ultra-light results
• 100% gray coverage — even at the highest lift levels
• Low ammonia formula — maximum lightness with minimized hair damage
• No skin staining — even with the most lifted, lightest tones
• Intensive nourishing complex specifically suited for platinum-treated hair
• Italian professional-grade formula — trusted by salon professionals for extreme color results

Application Instructions

1. Always wear gloves when working.
2. Work in a well-ventilated area.
3. Perform a sensitivity/allergy test on the client 24 hours before application.
4. Place the required dose in a non-metallic bowl and gradually add the activator, mixing thoroughly with a brush until the desired consistency is reached.
5. Use Activator 10, 20, 30, or 40 Vol in a ratio of 1:2 or 1:1 depending on the desired result.
6. Exposure time: 20–50 minutes depending on activator strength.
7. Continuously monitor color development on the hair throughout processing.

Safety Precautions

• For professional use in a hair salon or by a trained person only.
• Always perform a sensitivity test 24 hours prior to use.
• Developer/activator is not included — must be purchased separately.
• Platinum shades are recommended for use on pre-lightened or naturally very light hair for best results.
• Keep out of reach of children.

TURN YOUR HAIR INTO A WORK OF ART — Explore the Platinum Series and dare to go brilliantly, breathtakingly light.